Core Insight The web design needed to be bold and elegant, appealing to an affluent customer base. The color palette and quiet white spaces allow the information to be the focal point of each page. The design is easily expandable, allowing the client to add new content on a periodic basis. The design avoids Flash animation, as it is an information tool that must first be search engine friendly and quick to load on computers using dial-up Internet access. Since the website will be frequently updated, we installed CMS application for client's convenience. The final product is a practical and elegant website that will be a potent marketing tool for this healthcare corporation. www.coreinsight.ca