Effective marketing does not have to be costly. However, you must have a healthy budget if you want to get the desired results. With search engine optimization, social media marketing, and internet marketing in general, you’re likely to get high returns on investment. However, these approaches may not produce the desired results as far as brand visibility and recognition are concerned. If you want to effectively promote your business and brand, consider using promotional products, such as branded promotional tote bags.

Why Promotional Merchandise is a Good Idea

The two main reasons why using promotional products works are; people love freebies, and promotional products are durable, so they can expose your brand to the masses for a long time. By gifting your customers branded merchandise, they will feel appreciated and become loyal customers. As they use these branded products in public, they will expose your brand to other people, which will promote your brand and business. You can hand out promotional merchandise to your customers during promotional sales, seasonal sales, and other special events. To get the best results, you must learn to identify the right products to give to different types of customers. This is because customers who spend a lot of money expect to be rewarded with a gift that is proportional to what they spent. Similarly, children may appreciate branded confectionery while adults may want something more durable.

Types of Promotional Products

i) Tote Bags

People use tote bags daily. When they go shopping at the grocery shop, they use tote bags to carry their groceries. Since tote bags can be folded neatly, they can be kept in a purse or backpack to provide extra room when you need more space to carry more items. This means that branded tote bags will be appreciated by most consumers. consider giving all your customers branded stylish tote bags as a reward for doing business with you.

ii) Caps

One of the best promotional items is branded caps. They come in a variety of designs, so be sure to shop around to order different types of caps to meet the unique needs of your customers. Baseball caps, for instance, are a great option for both male and female clients as well as adults and children. Be sure to shop around for the best caps and have them branded before you can hand them off to your customers.

iii) T-Shirts

Branded t-shirts can be compared to walking billboards. While billboards are stationary, customers who wear your t-shirts can expose your brand to a lot of people as they walk around in public places. Be sure to order t-shirts in different sizes, colors, and designs to get the best results. Be sure to order branded t-shirts from a reliable supplier who has competitive prices.

iv) Branded Pens

If you want all your customers to get a gift before leaving your business premise, you should order branded pens. They are cheap and effective. This is because they can last several weeks or months, so they can expose your brand to a lot of people for a long time.

v) Water Bottles

Any customer will appreciate receiving a quality water bottle, even if it has been branded. This is because most people are health-conscious nowadays. Be sure to order branded water bottles of different sizes and designs, and hand them out to your customers.

vi) Branded Umbrellas

If you have a healthy budget, consider ordering branded umbrellas and giving them to customers who spend a lot of money. This is because umbrellas are costly gifts. However, they are effective because they are used overhead. This means that everyone in the proximity of the user will notice your brand.